proposal · social brand partnership
Own the attention.
Starting in Limassol.
You own the majority of the market’s listings. Bazaraki still owns too much attention. This is the plan to flip that - we start with a content-only test in Limassol, prove it, then expand step by step into full growth marketing until BuySell is the brand every buyer and seller opens first.
Beachhead: LimassolModel: test - expandTarget: displace Bazaraki
Concept logicbrand-led
Today#1 on inventory
The gapsocial & attention
The leverbrand presence on the socials + app downloads
Startcontent test · Limassol
01 · the opportunity
Inventory without attention
You already win on supply - around 75% of the listings. But on the demand side it’s still 50/50 with Bazaraki: that’s where buyers’ attention lives, and it’s the half you don’t yet own. Worse, your agents do the real work - the valuation, the three viewings - then watch the seller re-list the same property on Bazaraki. Bazaraki wins on attention; it loses on trust (spam, duplicates, fakes). That gap is the opening.
~75%
Your share on the supply side - the listings
50 / 50
Demand side vs Bazaraki - the real battleground
~755K
Bazaraki monthly visits - the attention lead (Semrush)
126K+
BuySell app downloads - momentum to build on
The battleground is demand. You own the listings; the fight now is for attention - and Bazaraki is wide open: unstable, too many shareholders, no brand discipline. The moment to take it is now.
03 · how we displace bazaraki
Out-class them, don’t out-shout them
You already own the listings - the inventory advantage is yours. What Bazaraki still holds is raw attention as a mass-market classifieds site, and we’re not going to out-shout that with noise. We win the other way: the top of the funnel - premium brand, trust, the feel of the category leader. The real prize is omnipresence - being everywhere buyers and sellers look until BuySell is the first name that fires the moment anyone thinks “property in Cyprus”.
✦ Own the premium feed
Cinematic listing reels, area guides, agent faces - content Bazaraki structurally can’t produce. BuySell becomes the account serious buyers & sellers follow.
✦ Weaponise trust
“Only licensed agents. Verified listings. No fakes.” - turn BuySell’s biggest structural advantage into its loudest brand message, right where Bazaraki is weakest.
✦ Back your agents
Your agents value the home, run three viewings - then lose the seller to a Bazaraki re-listing. We hand them branded content and give sellers a reason to stay in the BuySell ecosystem, protecting the exclusive, prioritised agent relationships.
✦ Convert & scale
Alongside the brand presence, we route everywhere through mini-funnels - every post, story and ad pushes to the app + the AI valuation. Attention becomes installs and seller-leads. Win Limassol, then roll the exact playbook out district by district.
05 · what the content looks like
The BuySell feed, re-imagined
9:41●●●
312posts
84.2Kfollowers
12following
BuySell Cyprus · Real Estate
🇨🇾 Cyprus’ #1 property platform
150,000+ verified listings
download.buysellcyprus.com
A cohesive, premium grid - cinematic property tours, “guess the price” hooks, area guides, market insights, agent branding and the verified/AI story. Not a listing dump: a brand people follow. Imagery below is placeholder, replaced by real Limassol footage in production.
Style references we think are suitable for BuySell - tap to play
07 · investment
Two ways to start
Pricing reflects a dedicated team of ~6 working almost exclusively on BuySell - videographer, editor, brand specialist, social & growth specialist, plus lead - not a freelancer doing it on the side. All rates are location-based: the full team travels to Limassol for every shoot, so production, travel and on-site days are built in. The Reference rate is 10% lower if BuySell lets breece feature the partnership (logo, content, case study) on our own channels.
Phase
Standard
Reference · save 10%
Phase 01 · Content TestLimassol · content & organic only · no ad spend · ~6 weeks · one-off fee
€10,000 one-time
€9,000 one-time
Phase 02 · Growth ActivationLimassol · content + paid + app-install
Scoped & priced individually after Phase 01 delivery.
Phase 03 · Scale & DisplaceIsland-wide · full funnel
Scoped & priced individually after Phase 01 delivery.
Phase 02 & 03 are scoped and priced individually once Phase 01 is delivered and the results are on the table. Media/ad budget (from Phase 02) is separate and client-funded. All pricing is location-based and includes the team’s travel to Limassol for filming.
Proposal for BuySell Cyprus · confidential · prepared by breece. Property imagery is AI-generated placeholder, replaced by real Cyprus footage in production. Market data: IMR/University of Nicosia, PwC, Semrush, Cyprus DLS.
